Knowing when to rebrand a creator brand comes down to four signs of audience confusion. The KDCC rebrand and the Kevin Durant logo moment is the case study.
🤖 YouTube's Ask AI expands to video searches! As you may know, Ask Studio is one of YouTube's latest AI that lets you ask about your channel's analytics. But it seems YouTube is bringing their Ask AI over to viewers via Ask YouTube. The idea
YouTube replaced watch time with viewer satisfaction as the algorithm's north star. Here is what the shift changes for working creators.
YouTube growth browser extensions explained by Andrew Kan, former first employee at TubeBuddy. Here is why TubeSpanner earned a spot in my creator tool stack and how it compares to the alternatives.
Hate Shorts? This might solve your problem. But only if you're on the YouTube mobile app. This doesn't work on desktop because the time management feature isn't available on desktop. To find this feature, open up your YouTube app and click on the You
The Stream Deck Mini: Discord Edition is a six-key controller from Elgato pre-configured for Discord. Here is what it is, why creators use it, and how it helps.
YouTube Clips evolves into... Video Clips! When YouTube began focusing on livestreams, competing with the likes of Twitch. Viewers on Twitch are able to easily clip livestreams and create shareable moments with other viewers. Best of all, they can do it while the streamer is still live. YouTube wanted a
YouTube Corrections lets you flag factual errors on a published video without re-uploading. Here is what the feature does, where to find it, and why most creators have never seen it.
🧪 YouTube's new test: "Discover videos with Previews." YouTube will provide you with 5 - 10 previews of short, engaging moments from videos that are already recommended for you. You can then choose to watch the full video, add to your watch later list, etc. This experiment
YouTube finally released its own free A/B thumbnail testing tool inside YouTube Studio. Here is how it works, why it matters, and how to set it up the right way.
A practical guide to building a YouTube community from scratch, covering where to start, how to show up as the host, and how to reward the members who keep it alive.
A long time ago on a beach far, far away Stanley Orchard grabbed a fishing rod and a five-year old mobile phone and made history. Ok… the history is still in the making. But what Stanley did with that day was impressive nonetheless. He turned his South Texas family fishing
youtube
Bad growth on YouTube looks like a win on the surface, yet the wrong viewers can quietly pull your channel away from the focus you worked hard to build.
youtube membership
YouTube Membership and Uscreen both promise recurring revenue and a closer connection with your audience. Here is a side-by-side breakdown of features, pricing, and what actually works so you can choose the right platform for your channel.
adobe express
The Adobe Express Ambassador Program is built around genuine collaboration between Adobe and creators. Here is what it is actually like working with Adobe as an ambassador, from community and collaboration to how the team treats the people in the program.
creator news
Facebook launches Creator Fast Track with guaranteed pay for Reels, YouTube Shopping drops to 500 subscribers, a landmark lawsuit finds YouTube and Instagram liable for addicting kids, and OpenAI shuts down Sora.
youtube shopping
YouTube lowered its Shopping Affiliate subscriber floor to 500 for the fourth time. Here is the full threshold history, who qualifies now, and why this pattern matters more than any single eligibility update.
community building
Ike Do and Andrew Kan share the real reasons your YouTube community isn't growing, including the mistakes KDCC made with email, membership tiers, and audience focus.
youtube thumbnails
YouTube updated its thumbnail standard to 3840 x 2160. Here's what that means for your channel and how to resize old thumbnails and build new ones with Adobe Express.
uscreen
When you look at the top 20 of YouTube channels, only 2 of them are women. There is a huge gap that's widening in the creator economy, and that's why The Women Creators sees this as an opportunity to close that gap.
uscreen
We've attended Uscreen Connect and left with pages of notes and a long list of things to improve. The event is packed with insights from creators actually using the platform, and the Uscreen team genuinely invests in helping their members grow. That kind of support shows up in the product too.
YouTube Ask Studio
Ask Studio is YouTube's free AI analytics assistant built into YouTube Studio. Here is an honest review of what it can do, where it gets things wrong, and the best questions to ask it on your channel.
YouTube News
YouTube is testing longer unskippable ads on TV screens, Buffer breaks down engagement across 10 platforms with 52 million posts, and YouTube expands AI likeness detection to civic leaders and journalists. Here is what creators need to know.
youtube
YouTube officially updated their thumbnail best practices, and the headline change is significant: the new recommended resolution is 3840x2160 pixels and desktop uploads now support 50MB files. Here is everything creators need to know.