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Andrew Kan

Andrew Kan
Ask YouTube Explained: What YouTube's New AI Search Means for Your Channel

ask youtube

Ask YouTube Explained: What YouTube's New AI Search Means for Your Channel

YouTube just launched Ask YouTube, an AI conversational search that pulls its answers from your chapters. Here is what it is, how to access it, and how to optimize your videos for it, from someone who tested it live.

By Andrew Kan
YouTube Studio dashboard showing Impressions of 1.3M, Impressions Click-Through Rate of 9.8 percent, and Views of 208.7K.

youtube anlaytics

How to Read YouTube's Impressions Click-Through Rate: What We Learned When a Creator Asked Us to Explain CTR Like a Kid

A creator on Threads asked us to explain YouTube CTR like a kid. CTR is only 75% of the story, and here is the plain-English version that makes it finally click.

By Andrew Kan
Andrew Kan beside a graveyard headstone reading YouTube TAGS, 2005 to 20??, illustrating that YouTube tags are dead.

youtube

YouTube Tags Are Dead in 2026: What to Focus On Instead

ouTube tags are dead as a primary discovery lever in 2026. Tags are not SEO, not keywords, and not hashtags. Here is what to focus on instead, from someone who taught tags for a decade.

By Andrew Kan
When to Rebrand a Creator Brand: What We Learned When Our Logo Kept Reading as Kevin Durant's

creator branding

When to Rebrand a Creator Brand: What We Learned When Our Logo Kept Reading as Kevin Durant's

Knowing when to rebrand a creator brand comes down to four signs of audience confusion. The KDCC rebrand and the Kevin Durant logo moment is the case study.

By Andrew Kan
How the YouTube Algorithm Works Now: Watch Time Is Out, Satisfaction Is In

YouTube algorithm

How the YouTube Algorithm Works Now: Watch Time Is Out, Satisfaction Is In

YouTube replaced watch time with viewer satisfaction as the algorithm's north star. Here is what the shift changes for working creators.

By Andrew Kan
YouTube Growth Browser Extensions: Why a Former TubeBuddy Employee Picked TubeSpanner

youtube growth

YouTube Growth Browser Extensions: Why a Former TubeBuddy Employee Picked TubeSpanner

YouTube growth browser extensions explained by Andrew Kan, former first employee at TubeBuddy. Here is why TubeSpanner earned a spot in my creator tool stack and how it compares to the alternatives.

By Andrew Kan
Andrew Kan holds up the Elgato Stream Deck Mini Discord Edition box with Discord Nitro promo in his studio.

Stream Deck Elgato

The Stream Deck Mini: Discord Edition Explained: What It Is, Why Creators Use It, and How It Helps.

The Stream Deck Mini: Discord Edition is a six-key controller from Elgato pre-configured for Discord. Here is what it is, why creators use it, and how it helps.

By Andrew Kan
Screenshot of Andrew Kan's Threads post about the YouTube Corrections feature with a reply from MKBHD

YouTube Corrections

YouTube Corrections Explained: The Hidden Feature Most Creators Never Found

YouTube Corrections lets you flag factual errors on a published video without re-uploading. Here is what the feature does, where to find it, and why most creators have never seen it.

By Andrew Kan
YouTube A/B testing concept graphic showing thumbnail A versus thumbnail B with the YouTube logo and A/B Testing badge

youtube ab testing

How to A/B Test YouTube Thumbnails with YouTube's Free Test & Compare Tool

YouTube finally released its own free A/B thumbnail testing tool inside YouTube Studio. Here is how it works, why it matters, and how to set it up the right way.

By Andrew Kan
Bad Growth on YouTube: Why the Wrong Views Can Quietly Kill Your Channel

youtube

Bad Growth on YouTube: Why the Wrong Views Can Quietly Kill Your Channel

Bad growth on YouTube looks like a win on the surface, yet the wrong viewers can quietly pull your channel away from the focus you worked hard to build.

By Andrew Kan
What Is the Adobe Express Ambassador Program and Is It Worth Joining?

adobe express

What Is the Adobe Express Ambassador Program and Is It Worth Joining?

The Adobe Express Ambassador Program is built around genuine collaboration between Adobe and creators. Here is what it is actually like working with Adobe as an ambassador, from community and collaboration to how the team treats the people in the program.

By Andrew Kan
YouTube Slashed Its Shopping Affiliate Subscriber Requirement Four Times. Here Is What That Actually Means for Creators.

youtube shopping

YouTube Slashed Its Shopping Affiliate Subscriber Requirement Four Times. Here Is What That Actually Means for Creators.

YouTube lowered its Shopping Affiliate subscriber floor to 500 for the fourth time. Here is the full threshold history, who qualifies now, and why this pattern matters more than any single eligibility update.

By Andrew Kan
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