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Andrew Kan

Andrew Kan
YouTube Partner Program Requirements 2027: What's Changing

youtube

YouTube Partner Program Requirements 2027: What's Changing

YouTube's raising the YPP bar again and this time it's not a small bump. Watch hours and Shorts views are both doubling in 2027. Here's what you need to know, and why the YPP shouldn't be your only plan.

By Ike, Andrew Kan
YouTube Prioritizes New Channels in Home Page Recommendations. Here Is What That Actually Means for Creators.

youtube discovery

YouTube Prioritizes New Channels in Home Page Recommendations. Here Is What That Actually Means for Creators.

YouTube's Creator Liaison says the Discovery Team reserves a slot or two at the top of home page recommendations for new channels. The placement gets you seen. Your title and thumbnail decide whether anyone clicks.

By Ike, Andrew Kan
Kylie from Uscreen: Building an Owned Audience Before You Need It

Creator interviews

Kylie from Uscreen: Building an Owned Audience Before You Need It

Uscreen coach Kylie sits down with the Kan Do Creators Community to talk about finding her voice, her full scripting and editing process, and how to build an email audience you own before you ever need it.

By Andrew Kan
Andrew Kan beside an English YouTube thumbnail and its Korean version, with an arrow showing the Adobe Express translation.

youtube

YouTube Multi-Language Thumbnails Are Here. Here Is How to Translate Yours for Free.

YouTube multi-language thumbnails let one long-form video greet viewers in their own language. Here is why it matters and how to translate your thumbnails for free in Adobe Express.

By Andrew Kan
What VidSummit Taught Us About Growing on YouTube and understanding our audience!

VidSummit

What VidSummit Taught Us About Growing on YouTube and understanding our audience!

The Kan Do Creators Community went to VidSummit as guests of OpusClip and came back with lessons on Shorts, YouTube's new analytics, multi-language growth, and why content is relational and not transactional.

By Ike, Andrew Kan
YouTube Studio Advanced Mode on desktop, a close-up of the Controls panel and the open Special reports analytics menu.

youtube analytics

YouTube Studio Mobile App vs YouTube Desktop: Stop Relying on the App for Analytics

The YouTube Studio mobile app is built for a quick glance, not full analytics Here is what it cannot do, what Advanced Mode unlocks on desktop, and the browser trick that runs the full desktop Studio on your phone.

By Andrew Kan
YouTube DMs Explained: What YouTube Direct Messages Are and How to Use Them

YouTube DMS

YouTube DMs Explained: What YouTube Direct Messages Are and How to Use Them

YouTube brought back direct messages in 2026. Here is what YouTube DMs are, who can use them, how to use them step by step, what you can send, and whether they are private.

By Ike, Andrew Kan
Ask YouTube Explained: What YouTube's New AI Search Means for Your Channel

ask youtube

Ask YouTube Explained: What YouTube's New AI Search Means for Your Channel

YouTube just launched Ask YouTube, an AI conversational search that pulls its answers from your chapters. Here is what it is, how to access it, and how to optimize your videos for it, from someone who tested it live.

By Andrew Kan
YouTube Studio dashboard showing Impressions of 1.3M, Impressions Click-Through Rate of 9.8 percent, and Views of 208.7K.

youtube anlaytics

How to Read YouTube's Impressions Click-Through Rate: What We Learned When a Creator Asked Us to Explain CTR Like a Kid

A creator on Threads asked us to explain YouTube CTR like a kid. CTR is only 75% of the story, and here is the plain-English version that makes it finally click.

By Andrew Kan
Andrew Kan beside a graveyard headstone reading YouTube TAGS, 2005 to 20??, illustrating that YouTube tags are dead.

youtube

YouTube Tags Are Dead in 2026: What to Focus On Instead

YouTube tags are dead as a primary discovery lever in 2026. Tags are not SEO, not keywords, and not hashtags. Here is what to focus on instead, from someone who taught tags for a decade.

By Andrew Kan
When to Rebrand a Creator Brand: What We Learned When Our Logo Kept Reading as Kevin Durant's

creator branding

When to Rebrand a Creator Brand: What We Learned When Our Logo Kept Reading as Kevin Durant's

Knowing when to rebrand a creator brand comes down to four signs of audience confusion. The KDCC rebrand and the Kevin Durant logo moment is the case study.

By Andrew Kan
How the YouTube Algorithm Works Now: Watch Time Is Out, Satisfaction Is In

YouTube algorithm

How the YouTube Algorithm Works Now: Watch Time Is Out, Satisfaction Is In

YouTube replaced watch time with viewer satisfaction as the algorithm's north star. Here is what the shift changes for working creators.

By Andrew Kan
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